Grow Your Business & Get Known As The Go-To Expert: Supercharge Your Reach Using The Power Of PR
Experts, Thought-leaders and Coaches, This Is For You:
Wendy is now the go-to expert for journalists:
“I’ve been in BBC Radio, The Telegraph, Daily Mail, Daily Star, Times, Mirror, Yahoo! News, Authority Magazine, NBC, Fox CBS & multiple podcasts!!”
- Wendy Andrew, The Pet Loss Lady
"Being Visible Is The Most Strategic Investment A Business Owner Can Make If You Are Committed To Growing Your Brand in 2024"
Attract New Clients Fast Using Our Simple 7-Step Proven PR Process To Secure Massive Media Exposure and Visibility Without A PR Agency!
*Zero prior pitching to the press knowledge required!*
We teach you everything you need to know to leverage your personal brand for explosive business growth and massive media recognition in 2024
Get Your Hands On My Insider PR Secrets That Will Transform You From Best-Kept Secret To Confident Media Pitching Machine
At last! A proven PR system that gets results with just 7 minutes a day of your time as you pitch to podcasts, speaker events and the press
Remember, you have just 30 seconds to make an impact. So make it work!
“I just want to give a shout out to Amanda, I was a little nervous about sticking my head above the parapet but following her 7 minutes a day process I got my first piece of great PR in the Metro...plus a request to be on a podcast!”
- Bridget Forster, Female Founder
**Media mentions can lead to sales.
Imagine the ROI if you get into a dream outlet and as a result you may get speaking gigs, client enquiries and sales!**
Q: Who Is This For...?
A: Coaches, Consultants, Authors, Experts, Thought-Leaders, Start-Ups and Entrepreneurs
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You're sick and tired of being the Best Kept Secret (ssshh!)
You have been the best kept secret for waaaay to long. You consider yourself to be a leader, yet you don't feel you have the leader credibility piece as no one knows you outside of your social media, friends and family reach. And that hurts. You've trained and invested so much blood sweat and tears to get to where you are, yet you're frustrated that you're so little known
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You just don't have the confidence to self-promote
I mean, even the word self-promote has just made you come out in hives. It's so common for female entrepreneurs to lack confidence running their business (think Rose Report) let alone start to pitch to leading journalists and influencers and sing from the rooftops about how great your products and services are
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You have zero media contacts and not a clue where to start
You have tried a few pitches in the past, got ignored and given up. And to top it all, you don't have a clue who to target, where to find them and what to say. You've been trying the long slow way and got little if no results
Hi, I'm Amanda FitzGerald, AKA The Ultimate Door Opener. My passion is turning business owners into confident, unstoppable media-friendly PR machines for their brands and businesses.
I have spent the past 9 years helping to transform and inspire business owners, experts and entrepreneurs so that they get highly visible in their industry as they reach their dream influencers using articulate and punchy pitches that get straight to the point so that they can share their message with millions as they become famous in their field using the power of PR.
Before pivoting and launching my PR training consultancy, I worked with several London marketing agencies gaining lots of PR knowledge along the way.
My Little Black Book, which has been called 'the best in the industry', is forever being further expanded so I can open more doors to potential influencers for my clients.
Having started my entrepreneurial journey running a luxury online brand back in 2008 (inspired by my mother's £1m mail-order business success story in the 80's and the fact one piece of publicity skyrocketed her business), I immediately realised at the launch that I needed publicity in order to generate brand awareness.
I was at the coalface pitching to shopping editors, features writers and journalists so that they would include my up and coming brand.
I got SO MUCH press that I was soon being asked by colleagues and friends if I could help them. This led to securing a 4 page spread in Psychologies for the UK's leading expert in Mindset and Vision, Tamsen Garrie and the rest is herstory!
I opened up my boutique PR agency and have assisted, secured and handheld my clients into being featured in their dream publications and outlets.
Forbes...The Times...The Sunday Times...LBC...Psychologies...Red...The Independent...DigiDay...Raconteur...GMB...Channel 5News...TimesRadio....iNews....ITV...Olive...Delicious....Metro...The Mirror...The Notebook...TEDx talks...are just a few.
Want a bit of that? Take your pic from the outlets below and go get 'em!
“I have had over 50 features and with just 32 Twitter(X) followers!”
- Julie Leonard
Skyrocket Your Visibility With The:
PR + Visibility Mastery
Switch on the spotlight to your business with 12 months' support from an award winning PR expert and team
This could be you...
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Massive Media Features!
Imagine waking up in the morning to see your name featured in your dream publication online or in the glossy magazine you've only wished you could appear in! Or you are invited early doors to appear on the radio or TV to discuss your expertise or give commentary. All this gives you the most incredible confidence booster for running your business
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Create An Impact Locally, Nationally or Internationally
The choice is yours where you decide to pitch to. We have quite a few Oprah, ITV, BBC and Goops on people's radars. We also have local press coverage as a goal. Wherever you'd like to appear, you want to do this to create an impact and to share your expertise, products or services, after all, sharing is serving
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Become Your Company's Secret Weapon
Most people are struggling to keep up with their daily social media posting schedules and not only that, don't think they are being listened to...so stop competing with social media, become your own secret weapon for marketing and learn how to get your own press coverage so that you can share your message with millions, not just your social media reach
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Attract More Clients
If you are running out or WOM (word of mouth) referrals, your client roster is looking a little flat or non existent right now, get press coverage so that you can potentially receive a surge of new client enquiries
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More Confidence In Self-Promo
This really is a biggie. For us ladies, self-promo can be a really hard activity to do as you fear people will judge you for showing off, or it could be your imposter syndrome keeps you shtum. You will fall back in love with self-promo so that you can create a meaningful impact on your clients' lives
This isn’t like any PR programme you’ve seen or experienced before…
Are you sitting wondering to yourself...How can all of this be so different to all the other plans and memberships out there...?
Well, let me share a few things with you…
My PR + Visibility Mastery is like no other training out there. Not only have I designed this specifically for experts and entrepreneurs based on my 25+ years of entrepreneurship, PR and marketing experience, most other programmes out there will leave you…
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With the Realisation That There's No Substance
It seems that everyone is creating courses these days and some people are doing this with very little integrity or serious background knowledge that will help their clients get results
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Uninspired and Feeling Meh!
They talked a real good talk in their webinar, they showed you what you could have achieved during the course you soon realised you could have got all that info for free on the internet with a bit of searching
The PR + Visibility Mastery will Help You To Build Relationships With The Media plus...
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Insider PR Knowledge: you'll get to know tips and tricks on pitching that you wished you learnt years ago
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Opportunity Spotting and Big Impact: never let another amazing opportunity pass you by as you'll learn how and where to spot them and how to have a big impact when you pitch
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Save a Ton of Money Not Hiring A PR Firm: as you'll learn how to become your own company's in house PR agent. If you have a VA he/she can support you too! [PR agencies can charge from £2000- £5000++ per month...]
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Get Paid Attention To, Finally: so often pitches are sent out and are ignored, this is so dispiriting. We will show you how to create eye catching pitches and headlines that get a response!
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Authority building: If you've been hiding your light under a bushel for the past few years, then this will help you build your expert authority
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Speaker opportunities: All your work on perfecting your media friendly bio will also go towards your pitches to speaker agencies or TEDx organisers
You can go it alone, the long slow way, or speed up your pitching success guided by leading experts [or spend £25k-£50k on a PR agency for 6 months!]
Acquire an essential new business life skill:
The Art of Confident Self-Promotion
Your Investment is LESS than ONE month with a PR agency!
12 Months PR Programme Access
£475+VAT
Spread the payments: 3 x £475+VAT)
(12 month access)
OR
£1397+VAT
One Off Payment
(Making the equivalent monthly payment
just £116 / mo)
TIMINGS:
30 Day PR Accelerator starts: March 4th*
The PR Mastery starts 3 Jan 2024
*Can't make this date? We have 2 other PR Accelerators in 2024:
3rd June + 1st Oct
Plus we have 2 face to face meet ups in the year! Dates TBC
How It Works...
We’ve broken your 12 months into 4 Quarters so you can keep on track and not overwhelmed and totally ready to run with your own PR campaign
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QUARTER 1 - Getting Your Press Tool Kit Ready
Quarter 1 is all about mindset preparation and getting your PR ducks in order.
Your big outcome is that you'll have your PR mindset and Press Kit ready so that if and when opportunities come your way, you'll be able to jump on them. The Press Kit can be the game-changer with your pitches as they turn journalists' heads.
Month 1 you prepare your press kit and submit for review by our pro PR team.
Months 2 and 3, ensuring your profiles are up to scratch on all your platforms and setting up your Press Room.
PLUS you have daily PR opportunities to respond to!
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QUARTER 2 - Essential Background Research
Quarter 2 involves essential PR agency style guided background research which will give you lots of answers that will help you on your PR journey.
We have the resources in the training vault to help you (having run my own PR agency). You will be VERY glad you have done this...One client called this part: GOLD DUST!
Month 1 research, Month 2 create your PR strategy (PR Plan of Action) for review by our pro PR team. Month 3 Taking action being accountable - you're NOT on your own!
PLUS you have daily PR opportunities to respond to!
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QUARTER 3 - Craft your PR Backstory and Pitch
Quarter 3 Non stop PR pitching. Using your PR Plan of Action so that you can crack on with your PR campaign, you'll get pitching to your dream outlets.
Month 1 craft your backstory and pitch it! Month 2 Pitching Month 3. That's what you're here for!
PLUS you have daily PR opportunities to respond to!
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QUARTER 4 - PR Snowball will roll and roll!
By this stage, you are a PR MASTER. You will continue to pitch, be featured and pitch again! Month 1 Pitching Month 2 Pitching Month 3 Reflections and share wins
PLUS you have daily PR opportunities to respond to!
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EVERY QUARTER: PR Opportunity Spotting is on a continual loop
At any stage, a PR opportunity may arise that you will want to respond to - not only do we show you where to find the opportunities, but we feed you them too as and when!
Here's Everything You're Going To Get
PR Expert Support LIVE
Once a month you have access to Amanda as she goes live on a group Zoom call to answer your burning questions about getting into the press so that you can succeed faster as you get your nigggly press pitching questions answered by a seasoned PR professional. If you need help before then, you can just #AskAnExpert and the PR pros will reply!
7 Secrets on Pitching to the Press Training Vault
Your 'go-to' training resource vault for the 7 Secrets on How to Pitch to the Press which gives you all the knowledge you need pitch to busy journalists right from the get-go low so that you go from being ignored to being heard and...published!
DAILY PR Opportunities
Did we say daily? Yes - we add media call outs (press pitch opportunities) every day to the secret Facebook group. And best of all, the contact details and pitch details are always included. #GoldDust
Press Release and Press Pitching Templates
No more hunting down Dr Google for the famous 'how do you write a good press release' (I know this feeling as I did this back in 2006 and managed to master it) so you can now have access to my pitching templates that are paid attention to by busy journalists.
MIX N MINGLE
At the start of each month we'll hold a group networking call where you can share your new and shiny elevator pitch and impress your fellow PR Masters, and maybe create new sales in the room! Plus we'll host x 2 LIVE IN PERSON Mix n Mingles in the 12 months!
PLUS... Secret Facebook group
Access to our Facebook group where you can post your pitches and press kits up for critique as well as mix with amazing like minded business owners who often become your new business BFF!
PLUS... Access to our PR Coaches
Put it this way - you want to ask a question about a press hook or press angle or you'd like your pitch idea to be vanity checked, the PR Coaches are on hand to support you to have the best chance of success yet!
Pay In Full Gift: Personal Brand Audit (value £297)
We review your social media profile, messaging and content and give you our recommendations so you can get your profiles PR ready
What my clients have to say...
“I found the membership and working with Amanda to be truly transformational because now I'm able to pitch with confidence”
I'm Jacqueline Kent, I help midlife women learn to move themselves higher up the list so they can live a joy-filled life instead of just existing - I help them move from 'meh' to magnificent!
I decided to join the PR Mastery because I didn't have the first clue about PR or how it might help my business to gain credibility.
I found the membership and working with Amanda to be truly transformational because now I'm able to pitch with confidence at any relatable opportunity and I don't second guess what I'm doing any more.
Since joining the PR Mastery I've been featured in Top Sante, Best magazine, A supplement in The Sun as well as speaking with Jeremy Vine on BBC Radio 2 using my 'golden nugget'
Amanda makes pitching using PR as a tool so easy and fun too and I am ever thankful to have learned from her.
Jacqueline Kent, https://jacquelinekent.co.uk
“Since being featured, book sales have increased and new clients into my salon as my credibility has increased tenfold.”
When I needed help to promote my book, I hadn’t a clue where to start until I met Amanda. With a proven system that Amanda teaches, following her system of training, and most importantly acting on what I had learned, I have now been getting YES after yes to be featured in magazines, podcasts, national and international radio and now a TV show! I’ve also managed to become a Platinum ambassador from what I learned in Amanda’s PR Mastery course.
I answered a call out on Twitter from the magazine and they asked me if I was happy to be featured! They also loved an article which I wrote which is coming up in the next edition! I’m now in convo with the editor in chief for future articles.
Thank you Amanda, without your help and guidance, I would never have achieved this 
So far I’ve been featured in:
Platinum, Mot2vate, Ask Us Beauty, Stratford-on-Avon Herald, Wellesbourne and Walton News, TRE Radio ( Talk radio Europe), iheart radio America,Stephanie Kornelia show,
Well Woman TV, Anna Davidson show, Money heart show, Angels and Destiny Gystella live TV, plus m blog feature on Asthma and Lung UK and various podcasts
Since being featured, book sales have increased and new clients into my salon as my credibility has increased tenfold.
Anita Swetman, https://anitaswetman.com/
“Amanda's advice is amazing!”
I chose to work with Amanda as I wanted to position myself as an expert and to share my message. I have created my press kit and pitched to online news sites as well as glossy magazines. Amanda’s advice is amazing and it’s been a great success as I have had over 50 features and with just 32 Twitter (X) followers!
“I can't thank Amanda enough!”
I decided to join the PR Mastery because, despite being based in Scotland, I had heard great things about Amanda. After completing one of her challenges, I knew she was the right person to help me raise awareness about the impact of pet loss grief.
I learned how to successfully promote my counselling service and my book in national newspapers, magazines and even regional BBC radio stations. I learned so much and actively encourage anyone considering joining to go ahead and do it! I can’t thank Amanda enough.
I’ve been in BBC Radio Scotland, The Telegraph, The Daily Mail, The Daily Star, The Express, The Mirror, Yahoo! News, Authority Magazine, NBC, Fox CBS, multiple podcasts and blogs!
Wendy Andrew https://thescottishpetbereavementcounsellingservice.com/
“Amanda's PR Mastery is a supportive community that delivers powerful results”
Hi I'm Cassandra Welford and I'm the author of eight books. I also help heart-led entrepreneurs to write and publish life-changing books so they can leave a legacy and make a difference in the world.
Despite my books receiving over 400, 5* reviews I wanted to find a way to reach more readers and make a bigger impact. Having met Amanda through a business mentor I knew she was the woman I wanted to work with.
Amanda's PR Mastery is a supportive community that delivers powerful results. My latest book, Beautifully Broken, was featured in Northants Telegraph, I spoke on BBC Radio Northampton and we're awaiting confirmation of being featured in Top Sante magazine.
I've recommended several of my clients to Amanda and they have also secured some amazing opportunities.
There's no point in publishing the world's best book if no one knows about it.
Cassandra Welford
I know you are probably thinking...
“what makes you different than everything else out there?”
Here’s How I Know This Will Work For You...
The PR + Visibility Mastery is like nothing you’ve seen or experienced before.
It’s not an uninspirational and bland membership where you end up exactly where you are now and unable to blow your own trumpet.
This is PR support from an experienced team that by following the process, will help you to get HIGHLY VISIBLE and CONFIDENTLY ARTICULATE ON WHAT YOU DO
If All This Did For You Was...
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Finally helped you to know how to market yourself and understand the PR process...would this be worth it?
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Gave you credibility and just ONE new client..would this be worth it?
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Gave you ALL the knowledge on how to promote your business going forwards...would this be worth it?
YES... Of Course It Would!
Take Action & Get Started Today!
Your Investment is LESS than ONE month with a PR agency!
12 Month PR Programme Access
£475+VAT
Spread the payments: 3 x £475+VAT)
(12 month access)
OR
£1397+VAT
One Off Payment
(Making the equivalent monthly payment
just £116 / mo)
TIMINGS:
30 Day PR Accelerator starts: 13 Nov - 11 Dec*
VIP Lunch 23 Nov in London
The PR Mastery starts 3 Jan 2024
*Can't make this date? We have 3 other PR Accelerators in 2024:
March 4th, 3rd June + 1st Oct
Plus we have 2 face to face meet ups in the year! Dates TBC
As part of The PR + Visibility Mastery you will have support inside the private Facebook group as well as with the monthly AMA Zoom calls. If you are wanting more specific 1:1 guidance and support, then you are invited to apply to the PR Mentoring or the PR Mastermind programme. Email hello@amandapr.com for more details.
The PR Mastery F.A.Q's
When Does The PR + Visibility Mastery Start?
The PR Accelerator starts on Nov 13th for 30 days. We start the new phase of the PR Mastery on Jan 3 2023 with Q1 activities for you to get on with. Each quarter you have actions that will take you closer to being your own brand's PR agent.
How much time do I need to invest per week on my PR
Once you have studied the materials and done to imporant research elements (3-5 hours) you can invest as little as 7 minutes a day, up to 30 minutes a day. The programme is designed to be part of your daily marketing activities, not be an MBA time sucker!
Do I get 1:1 help from Amanda?
You can apply for a Power Hour if you'd like an intense 1:1 session with Amanda. You will have opportunities to ask her questions every week during the AMAs, so you'll get plenty of support!
Can my Business Partner or VA Take Park As Well?
YES! You may share the access details with your team if you'd like their support. Email support@amandapr.com to have the partner added to the Facebook group
Any Other Questions?
Please contact support@amandapr.com if you have any other questions!